#4 Mind mapping different aspects of the issue

I might re-publish a better photo if this one turns out to be illegible. Also, I don’t know why it changes orientation when I publish it. The image is right-side-up when I’m editing it.

I might re-publish a better photo if this one turns out to be illegible. Also, I don’t know why it changes orientation when I publish it. The image is right-side-up when I’m editing it.
Parts of this are hard to read but I really like what I can make out. I would be so interested to hear how you came up with the themes, such as “what consumers see” vs. “what consumer’s don’t see.” Looking forward to seeing where you take it.